Make your way to the Ballroom

BLLRM

There is a new level of simplicity being introduced into the streetwear world by some of Atlanta's "cool kids" Metta Conchetta and Ciara Monaco. With inverses color schemes and signature accessories, Ballroom has taken a liking to many Atlanta Natives.

BLLRM Black Tee
Scarf
BLLRM Bomber

With increasing success and traction to the brand, these ladies aren't stopping any time soon. Stay connected with their channels for more releases. Click here to view the full Ballroom collection.

Please Don't Sleep on Living To Death

LTD

Living to Death is a new brand to the world growing its roots in the streets of Atlanta. Jump started with custom designs for personal satisfaction, friends, and commission work, Living to Death was birthed by Breon Murry who found that acquiring desired garments and items had to be taken into his own hands. 

LIVts
LIDtgs

Check out this short excerpt by Living to Death creator Breon Murry:

My art journey started early 2015 when I saw a kid in Lenox Mall (Atlanta,GA) rocking a pair of custom Jordan 4’s. When I reached out to mainstream shoe customizers their prices were way too high so I decided to make a pair myself. Almost two years later, I have expanded to painting canvas, apparel, bags and have no intention on stopping anytime soon. Thank You! For coming to my page and giving my art a chance.

"Every living creative dies alone"

Fresh I AM Announces New Studio Location

FIA

Adding flare to Atlanta like no other brand, Fresh I Am has been bringing a new wave of fashion far and wide like no other brand we have seen. With keynote designs and patterns, you know a piece from this line when you see it. The highest sense of fashion claps their hands at this brand. Please know that Fresh I Am is not a rookie in this game, as they have been providing specialty garments for some time now, and it is quite apparent in the uniqueness, quality, and message depicted in each of their items.

Migos X Fresh I Am

Migos X Fresh I Am

TM88 X Fresh I Am

TM88 X Fresh I Am

The brand has announced that its studio is relocating, and boy are you guys in luck because they are having a sale to celebrate. To score in on the sale, make sure you check out the official site and cop your merchandise! Stay connected with Fresh I Am to find out updates on the new studio location and upcoming release.

Brittany Sky X Fresh I Am

Brittany Sky X Fresh I Am

Metro Boomin X Fresh I Am

Metro Boomin X Fresh I Am

Trap is in high demand

Trap bags

Trap is a brand, more so a movement, created by one of Atlanta's most influential creatives Zeus. This brand has set the bar high for what it means to create a line with the uniqueness of design, development, and packaging. The brand has shown it's ability to "trap" almost anything ranging from shirts, hoodies, and jackets, all the way to sneakers, boots, bags, and hats. 

trap pose
Trap shoes
logo trap shirts

Ever since Trap hit the streets the people have been begging for more, especially when it's not the easiest thing to get your hands on. One of the cool things about the brand is that Mr. PieceGodz (Zeus) schedule meet us via social media message on delivering the products to the consumer. Arguable a genius idea on building your social media platform one might say.  

Surrender is Bringing Fresh Life to Streetwear

Since the January 6th launch, Surrender has been picking up a lot of buzz in major cities across the U.S.. Surrender is an Atlanta based apparel branded created by Stevie Pettus. The aesthetic  derives from inner thoughts of the young creator to pursue passion in itself and to never settle. This is exuded through the brand's tagline “surrender to something or fall to anything”, which seems to resonate with the line's enthusiast. With unique pieces such as the utility satchel, Emo tee, and Invisibile Cloak, Surrender brings a new look to streetwear. 

   

 

 

Anti Hoodie
Emo Tee

What might have been hard to deny has been made clear that Surrender is here to stay with being seen on some of Atlanta’s finest including Sonny Digital, 21 Savage, and Money Makin Nique, and many more. 

Sonny DigitalxSurrender
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Make sure you check out all the pieces of the line and stay connected for new releases. Click here to view the full collection.

New Yeezy Running shoes from Kanye West

Kanye Yeezy

Kanye West was spotted in the streets of New York City last night with Kim Kardashian on a special Valentine’s Day date wearing a pair of unreleased Yeezy's. The all-white pair of shoes, which is being dubbed for now as the Yeezy Runner, is a silhouette that’s been teased in past by ‘Ye, but in a different colorway.

Rumored to be officially introduced today at the Yeezy Season 5 fashion show, this white pair of running sneakers features a retro aesthetic with hits of a brown colorway featured on the midsole and toe cap.

Last night marks the second time in well over a month that Kanye West sports the so-called Yeezy runner. Back in early January, the G.O.O.D. Music head hancho rocked a pair of blue and gray runners in Los Angeles. The white pair is just the latest sneaker to be unveiled from ‘Ye, which could potentially mean this silhouette will be the next big sneaker from Kanye.

 

Cease and Desist is Sweeping the Streets by Storm

Since the inception of the brand in 2012, Cease and Desist has focused on minimalistic ideals combined with a “fashion forward” approach to streetwear. Created by Fred Saint Foster, this lifestyle brand was inspired by the grittiness of street culture and the allure of high-end designer fashion. The brand takes pride in their focus on extreme detail and superior workmanship.   

Since the inception of the brand in 2012, Cease and Desist has focused on minimalistic ideals combined with a “fashion forward” approach to streetwear. Created by Fred Saint Foster, this lifestyle brand was inspired by the grittiness of street culture and the allure of high-end designer fashion. The brand takes pride in their focus on extreme detail and superior workmanship. 

 

The brand has taken the streets by storm with wear from some of the culture's most influential people within music and entertainment such as Future, Metro Boomin, 21 Savage, and many many more.  

The brand has taken the streets by storm with wear from some of the culture's most influential people within music and entertainment such as Future, Metro Boomin, 21 Savage, and many many more.

 

London Zhiloh for Cease and Desist  Click here to check out the official Cease and Desist website to view their full collection and find out more about the brand! 

London Zhiloh for Cease and Desist 

Click here to check out the official Cease and Desist website to view their full collection and find out more about the brand! 

Stay is Spreading Vibes All Over Atlanta

Stay Positive

Stay (+) is a wellness brand, created by the talented Flockland, that offers clothing and is an influential movement founded in 2013.  The motto for the brand is "Live Life, Stay Positive" being all about positivity, voiding out the negativity to achieve greatness in life. Stay (+) focuses on giving back and spreading a message that's needed for everyone to live by in a way that has never been done before. The brand has its own fan base and clientele, and is well respected worldwide because of what it stands for.. staying positive. 

Beanie
Shirt
Hoodie

The message of the brand is so positive, no pun intended, that people of all ages have expressed their interest in the brand. Pieces of the line have been seen on many celebrities and Stay Positive has received shoutouts from some of the biggest names in the music business such as DJ Khaled and P Diddy.  

Bryson Tiller rocking the Stay Positive black logo hat

Bryson Tiller rocking the Stay Positive black logo hat

Lil Yatchy rocking Stay Positive tee

Lil Yatchy rocking Stay Positive tee

Click here to get your Stay (+) merchandise and find out more about the brand!